“Kids are spending about 40 hours a week engaged with electronic media after school. That’s time taken away from creative play. The combination of this screen time and all the toys based on TV shows and movies narrows children’s options for make-believe. So do these best-selling electronic toys where all you have to do is push a button, and the toy talks, walks and does back flips by itself. It’s like the toy is having most of the fun, but it’s not giving children a chance to be creative. When it comes to toys that encourage creative play, less is more. A good toy is 90% child and only 10% toy” –USATODAY